Get out into the community and introduce yourself/your business to every potential facility and referral source.
Always carry business cards and brochures.
Prepare a 30-second “elevator speech”
Efforts should be very focused on your target audience (not media advertising). More profitable to market your business in those places frequently visited by your potential clients.
Professional look in your vehicle(s) and your employees (uniform dress code).
Provide better and friendlier customer service to make EVERY trip enjoyable (word of mouth).
Offer services not available through your competition (package deals, group rates, flex hours).
Brochures with large print in senior apartment complexes, ALFs, Rehab Centers, bingo halls, etc.
