What do I need to market the business?

• Get out into the community and introduce yourself/your business to every potential facility and referral source.
• Always carry business cards and brochures.
• Prepare a 30-second “elevator speech”
• Efforts should be very focused on your target audience (not media advertising). More profitable to market your business in those places frequently visited by your potential clients.
• Professional look in your vehicle(s) and your employees (uniform dress code).
• Provide better and friendlier customer service to make EVERY trip enjoyable (word of mouth).
• Offer services not available through your competition (package deals, group rates, flex hours).
• Brochures with large print in senior apartment complexes, ALFs, Rehab Centers, bingo halls, etc.
• Offer to speak at appropriate group meetings.
• Write feature article for community newspapers.
• Network with people in complementary fields.